100 years of Indian Cinema is an initiative by Muse Advertising that aims to explore the influences, social relevance, impact and idiosyncrasies associated with Indian Cinema. Conceived and developed by Mr. Manoj Maurya, Director, Muse Advertising, this initiative offers audience's perception, futuristic trends, analysis and inferences.
We welcome you to share your experiences, events, incidents associated with Indian cinema.
muse@100yearsofindiancinema.co.in
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Monday, 10 September 2012
100 Years of Indian Cinema
At Muse Advertising, our first phase of creative campaign for 100 years of Indian Cinema muse was equivocally decided to be as filmy and melodramatic as the Cinema. During one of our brainstorming sessions, we realized that one possession any Indian wants to boast of is "Maa". Everyone wants to exercise his/her right of ownership over "Maa", wants to have opinions on her and expects her to be at one's service. Cinema is no different, just like "Maa" everyone expects Cinema to make them happy, to be at their service, to entertain them. Just like "Maa", people feel proud to possess Cinema. Thus, evolved our first phase of OOH Campaign- "Hamare Paas CineMAA hai" If you feel equally proud of your Cinema, do make it a point to express on our forum. www.100yearsofindiancinema.co.in www.museadvertising.com
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